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BACKCOUNTRY HOLIDAY GIFT GUIDE CAMPAIGN

The Holiday Gift Guide is designed every year to market key categories and products for the gifting season. For the '23 holiday season, I designed the guide using eclectically styled photography layered with themed illustrations. 

HGG hero.png

DESIGN EXPLORATION

High-impact campaigns like the Holiday Gift Guide, require multiple rounds of concepting and iteration. Below is a sample of layouts, photos, colors, lockups, and illustrations created that inspired the final design.

IN-STORE CAMPAIGN POSTER EXECUTION

24x36 poster.jpg

LANDING PAGE

Landingpage.jpg

CAMPAIGN EMAIL SAMPLES

Email Primary_Mock (3).jpg
Howliday Email.jpg

SOCIAL STORY SAMPLE

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